At seven years old, I had a favorite phone company. I am proud to say it was MCI. Square One TV was "brought to [my] television by generous funding from MCI, because they
care[d] about the future." The message was reinforced each weekday at 3:55 when the show was wrapping up. After watching for a few weeks, I prepared to broach the subject of our long-distance carrier with my mother. Imagine my relief to hear MCI was already our phone company!
Then, years later, when they were now sponsoring Carmen Sandiego, my mom switched phone companies. It was less than a year later that MCI disappeared. I'm still rather disheartened about it all, particularly the loss of Square One.